Amazon Brand Store tiles: which to use and what size to make

Amazon lists a built-in header plus at least one more tile on every page, with a maximum of 20 sections per page. Some tiles are capped per page: four background video tiles, and one each of product grid, gallery, featured deals and recommended products. If your plan has two product grids on one page, it needs splitting across pages.

Most visual tiles come in four sizes: full width, large, medium and small. The size you pick decides the minimum image. A small tile is 750 x 750 px at minimum, a medium image tile 1,500 x 750 px, a large one 1,500 x 1,500 px. Small tiles cannot hold video or background video. Pick the size from the layout first, then brief the designer.

The hero image needs to be at least 3,000 x 600 px and no larger than 5 MB. Amazon says up to 30% of it may be cropped, 15% from each side, depending on the device. The logo needs a minimum of 400 x 400 px, also 5 MB at most, and it links to the homepage.

Worked example, using plain arithmetic on those figures: on a 3,000 px wide hero, 15% is 450 px per side, so only the central 2,100 px is guaranteed visible. Keep the product, the headline and the logo inside that centre band, and let the outer 450 px on each side carry background only.

Image tiles take up to 5 MB. Full-width images should be 3,000 px wide for sharp display on high-resolution screens, and a link title covers roughly the bottom 19% of full-width and medium tiles, or about 12% of large and small ones. Do not place anything important in that strip.

Image with text and shoppable image tiles have higher minimums. A full-width text-over-image tile starts at 3,000 x 1,500 px. A shoppable image can carry up to six products with interactive points, and its full-width minimum is 1,500 x 750 px, with 3,000 x 1,500 px recommended. Amazon also advises against text baked into images, because search engines and screen readers cannot read it. Use the tile's own text fields for anything that matters.

Video tiles need an MP4 file using the H.264 codec plus a separate cover image. For a full-width tile the cover is at least 3,000 x 1,500 px and the video at least 1,280 x 640 px. Large and medium tiles have lower minimums, and small tiles do not support video. The page publishes no video file-size cap, so look in the builder for the current limit before you export a long file.

Background video is different: it plays automatically, loops, stays muted and shows no controls or cover image. Clips run 2 to 20 seconds, at least 1,280 x 640 px, and a full-width clip can be at most 1,500 px high. Use it for texture such as product in motion, never for anything that needs sound or a caption to make sense.

A product grid is full width and shows four or more products. You can fill it by keyword, by ASIN search, or by pasting a list of up to 500 ASINs. Amazon notes that the add-to-cart button is hidden for products with variations, coupon clipping, out-of-stock items and apparel, so do not promise shoppers a one-click buy on those. A gallery is full width, shows up to 8 images and needs each at 1,500 x 750 px or larger.

Best seller and recommended tiles are full width, show five products each automatically, and only appear if the Store is associated with your brand in the catalogue. Featured deals shows products with active promotions, so an empty deals period shows a banner saying nothing is featured. When you curate it, enter child ASINs; parent ASINs are not supported.

Amazon's Stores guide lists the usual reasons a Store is bounced: unsubstantiated brand or product claims, images that copy price or pack-size details that Amazon already shows on the product page, badly built deals pages, and web addresses, physical addresses or phone numbers inside Store elements. Social handles are allowed if they do not push shoppers off Amazon.

Before you submit, check that every clickable tile leads to a Store page or product page, preview desktop and mobile, and confirm no image contains a price. Moderation can take up to 24 hours according to the same guide.