Amazon Premium A+ Content: what it is and how you qualify

Amazon.in lists A+ Content among the tools you can activate after enrolling in Brand Registry, which needs a brand name or logo permanently on the product or packaging and a pending or registered trademark. On the US seller site, Basic is described as images, custom text placement and shoppable comparison charts. Premium adds larger images, video, interactive hotspots, clickable image or video carousels, Q&A modules and shoppable content.

Both pages quote sales uplifts: Amazon.in says Basic can increase sales by up to 8%, and the US page says well-built Premium can increase sales by up to 20%, citing Amazon internal data. Amazon India’s seller blog gives a different figure, an average of 5.6%. These are Amazon’s own marketing numbers with no method published, so use them as a reason to try the tool, not as a forecast for your listing.

Premium access is granted, not bought. The clearest description comes from a thread on the Amazon.in Seller Central forum, where a seller listed the criteria and an Amazon community manager replied that the answers were correct and pointed to the Premium A+ FAQ on the A+ Content help page. The criteria in that thread: enrolment in Brand Registry with a registered trademark, a Brand Story published for all ASINs under the brand, and at least five A+ modules approved and published in the last 12 months. Another reply in the same thread claims 12 to 15 pieces, and nobody resolves the gap.

The same reply says Amazon checks eligibility automatically at the start of each month and shows a notice in A+ Content Manager when you qualify, with no need to contact Seller Support. That is a seller’s account, not an Amazon document, so treat the timing as likely rather than guaranteed. The practical point is that the thresholds have moved before, which is why the FAQ on your own Seller Central is the only version worth trusting.

Work through these in order. First, confirm your Brand Registry role lets you edit content. Second, list every ASIN under the brand and mark which have a published Brand Story. Third, count A+ modules approved and published in the last 12 months. Fourth, read the Premium A+ FAQ for the current unit, because the thread above counts modules, and you should confirm whether the current rule counts modules or whole projects.

Illustrative example: a brand with 12 ASINs, A+ published on 3 of them and no Brand Story anywhere. The gap is a Brand Story on all 12 and several more approved modules. The cheapest route is usually one reusable Brand Story layout rolled across the catalogue, then A+ on the best sellers first. Any time spent on Premium module design before then is likely to wait.

Amazon’s announcement on the Amazon.in forum describes a Premium A+ module specifications guide that lists image sizes and text counts for every module, along with recommended uses and brand examples. It is available only in English. That guide, plus the limits shown inside A+ Content Manager as you build, are the references to design against. A pixel table from a blog is a copy of an older version at best.

A workable habit: before commissioning any artwork, ask the designer to work from the guide for the specific modules you plan to use, and to export at the largest size the module asks for. Then open the published page on a phone, since that is where a badly cropped hero image shows up first.

Amazon India’s seller blog lists restrictions that hold for any A+ Content: no promotional wording such as cheap, bonus or free, no links that send shoppers outside Amazon, no blurry or low-quality images, and proofread copy. You can only add A+ to ASINs in your approved brand catalogue. There are two creation paths, self-service modules where you build the layout, and Amazon builds for you, where you upload text and images into a provided layout.

Once A+ is live, it can be tested. The Manage Your Experiments tool needs published A+ Content on the ASIN before it will run an A+ experiment, so a version with video, a comparison chart or a different lead image can be compared against the current page instead of argued over.