How to get found by ChatGPT, not just Google

SEO (search engine optimisation) is the familiar one: rank on Google for the keywords your customers type. AEO (answer engine optimisation) is about being the source an AI assistant quotes when someone asks a direct question — “who does eye surgery in Coimbatore” rather than “eye hospital coimbatore”. GEO (generative engine optimisation) is the broader discipline of shaping how generative AI systems understand and represent your business at all, including in answers that never show a link back to you.

They overlap, but they reward different things. Google still cares about backlinks and click-through rate. AI engines care about whether your page answers the question plainly, in a format they can extract cleanly.

AI crawlers read structure, not vibes. Every ARTH site ships structured data — JSON-LD for Organization, WebSite, FAQPage and Article — that states machine-readably who you are, what you offer, and what your common questions are, instead of leaving a language model to guess from paragraph text.

We also write actual FAQ sections with direct questions and direct answers, because that's the exact shape a generative engine is trying to extract when it builds a response. A page that buries the answer in the fourth paragraph of marketing copy is far less quotable than one with “How much does a website cost in India?” as a heading, followed immediately by the answer.

We publish an llms.txt file on every site we build — a plain-English summary of who the business is, what it does, and its key pages, written specifically for AI systems to fetch. It's an emerging convention, not yet universal, but it costs almost nothing to add and directly answers the question an AI assistant is trying to resolve about you.

Alongside it: a sitemap, a robots.txt that doesn't accidentally block anything useful, and metadata on every page — canonical URLs, Open Graph tags, a generated social-preview image. None of this is exotic. Most sites simply never got it, because template builders don't ship it by default and nobody went back to add it.

There's no shortcut that beats a page that loads fast and reads clearly. Google's Core Web Vitals are a ranking signal; a bloated page-builder site with layers of tracking scripts is working against itself before an AI engine even gets involved. Clean, semantic HTML — one real heading hierarchy, real alt text, no div soup — is exactly what both a search crawler and a language model parse most reliably.

This is the same argument we make about templates in general: the sites that perform well for AEO and GEO are, unsurprisingly, the same ones that were already built properly for people.